Watersports websites & SEO for tour operators

We study your competition

Before we draw anything, we pull apart the three operators you lose bookings to. What they rank for, how fast they load, how many taps to a confirmed seat, and where they are thin. Then we build the site that beats them — and we do not build for them.

Start onboarding See recent work

We look at

Their rankings

The terms they own in your market and season, and the ones nobody has claimed.

We look at

Their booking path

Load time, taps to checkout, and every place a guest gives up and calls instead.

We look at

Their gaps

Where their infrastructure gives out — dated platforms, slow builds and booking paths that were never engineered to hold up.

$3,500Full build

$145+/moHosting & maintenance

OneOperator per market

MonthlySEO & work report

Services

Design & build

Site architecture, trip and season pages, photo direction and a booking path with nothing standing between a guest and a confirmed seat. Every layout is drawn for how you actually sell, never adapted from a stock theme.

Copy

Trip descriptions, landing pages and FAQs written around what people actually search in your market and season. Written for guests, structured for search.

Local SEO

Technical foundation, structured data for tours and reviews, map-pack work, citations, and the ongoing content that holds position through the shoulder season.

Hosting & upkeep

Managed hosting, backups, updates, uptime monitoring and content edits. Every month you get a search report and a log of the work completed.

How it's built

Hand-built front end. No page builders, no plugin stack to maintain. Pages are pre-rendered and served from a CDN, images are converted and sized at build time, and scripts are limited to what the page actually needs. Your booking engine stays yours — we integrate what you already use rather than moving your reservations.

Tour, review and FAQ schema is marked up so trips can surface with prices and ratings. Analytics and call, form and booking tracking are wired in at launch, so the monthly report measures real bookings instead of guesses.

Performance budget — every site we ship
Metric	Target	Ceiling
Largest contentful paint	1.2 s	2.0 s
Page weight	600 KB	1.2 MB
Taps from landing to checkout	2	3
Lighthouse mobile performance	95	90

We do not build or migrate Shopify stores. Retail-cart platforms fight the way tours are priced, scheduled and sold.

One operator per market

We do not take on competing businesses in the same area. When we build for an operator, we are not building the site that outranks them next season. Markets are claimed in the order deposits land, which is why the onboarding form asks for your top three competitors.

Work

Lanai Snorkel Safari

Reef and dolphin snorkel charters. Trip pages, booking path and local search.

Maui Whale Adventures

Seasonal whale watch operator. Season landing pages and schema for trip times.

Kaanapali Beach Parasail

Walk-up and pre-booked flights. Mobile-first booking and map-pack visibility.

Pricing

Line item	When	Amount
Deposit — starts the build	On signup	$1,000
Balance — design, development, copy, SEO, integrations	Before deployment	$2,500

Card or ACH. The deposit link comes at the end of onboarding, once we have checked your market is open — start there.

Then, monthly from launch

You choose one during onboarding and set it up before we deploy, so billing starts with the live site. Move up or down at any time, and cancel with 30 days’ notice.

Plan	Monthly	What you get
Basic	$145	Hosting, upkeep and the SEO foundation
Intermediate	$250	Everything in Basic, plus active local SEO
Premium	$499	Everything in Intermediate, accelerated — weekly contact, monthly call

The deposit is refundable up to the first design presentation. The subscription can be cancelled with 30 days’ notice; the site and content remain yours. No Shopify builds or migrations.

Onboarding

Tell us about your operation and pick a plan. Someone from the design team will contact you within 24 hours of submitting.

Your name

Business name

Phone

Market / town

Current website

Trips you run

Booking engine

Top three competitors in your area

This is who we study — their rankings, booking path and gaps — and where we can gain on them. Name as many as you can; if you are not sure who they are, leave it and we will work it out.

Competitor 1

Competitor 2

Competitor 3

Dropbox link — logo and media

Send a Dropbox folder containing your logo files and all photography and video we may use. Need new media? We have an in-house photographer who specializes in in-water and lifestyle business shots — email design@fathom1k.com for details.

Referral code

Anything else

A referral code is not the discount itself — enter it again at checkout, where Stripe applies it.

Monthly plan after launch

Every plan includes SEO work and a monthly search report with a log of every task completed. Nothing is charged now — you set the plan up before we deploy, so billing starts with the live site. You can change plans at any time.

Basic$145/moHosting, upkeep and the SEO foundationIntermediate$250/moEverything in Basic, plus active local SEOPremium$499/moEverything in Intermediate, accelerated — weekly contact, monthly call

No payment yet — the deposit comes next.

Received —

Contact
Market
Competitors checked
Trips
Booking engine
Plan from launch

Pay the $1,000 deposit and we start the build. The $2,500 balance and your monthly plan are both set up before we deploy — we send those links when the site is ready. Someone from the design team will contact you within 24 hours.

Pay $1,000 deposit